For travel agents

Sell the world's best events — we'll handle the rest.

Partner with Upfront and offer your clients bucket-list sports and entertainment trips — full hospitality packages or tickets only — while you earn commission on every booking. We fulfil the trip; you look like a hero.

Apply to partner
What you can offer

Two ways to work with us

Full hospitality packages

The complete trip, curated end to end — tickets, hotels across every star level, transfers, add-on tours and a personal concierge. We design and run it; your client just shows up.

Tickets only

Just need the seats? We source verified tickets to sold-out events — group seating included — through our official ticketing and supplier relationships. No package required.

Earn

Commission on every booking

A competitive commission on packages and tickets alike — paid to you, with no extra cost to your client. Set up once and refer as often as you like.

Become a partner
Why agents work with us

Trusted access, honest pricing

Verified tickets, not resale roulette

Resale marketplaces are a known minefield for counterfeit and invalidated tickets. We source through official channels and trusted suppliers, so what your client buys is what gets them in — guaranteed.

Better value than the big operators

The large event-travel operators deliver comparable access at a steep premium. We build the same calibre of trip — the seats, the hotels, the hospitality — at a noticeably lower price.

A real concierge, on the ground

Your client gets one dedicated contact before and during the trip — ticket delivery, seat moves, dining, transport — never an offshore call centre. Their good experience reflects on you.

Licensed & accountable

Upfront is a licensed California Seller of Travel — a real agency with real relationships, not a marketplace. Deposits are protected and every booking is handled professionally.

How it works

Simple to get started

01

Apply & get approved

Tell us about your agency below. We'll set you up with partner terms and your commission rate.

02

Refer or book

Send us your client's event and dates, or book directly. We quote a full package or tickets only.

03

We deliver, you earn

We handle the trip end to end and keep you in the loop. Your commission is paid on every booking.

Join us

Apply to become a partner

Fill this out and we'll be in touch with partner terms and your commission rate.

By submitting you agree to be contacted by Upfront Experiences about partnership. We never share your details.